RISE Group are a leading Saudi sports marketing and commercial services consultancy. They needed a full brand refresh including strategic review, messaging suite, visual identity and face to market.
The conclusion of our brand strategy focused on a pride in delivering better results for their clients. With a new strapline—Results Matter—the strategy paved the way for a new visual identity based on ‘the bottom line’ which was visually inspired by financial total lines on a balance sheet.
RISE Group are a leading Saudi sports marketing and commercial services consultancy. They needed a full brand refresh including strategic review, messaging suite, visual identity and face to market.
The conclusion of our brand strategy focused on a pride in delivering better results for their clients. With a new strapline—Results Matter—the strategy paved the way for a new visual identity based on ‘the bottom line’ which was visually inspired by financial total lines on a balance sheet.
Overall we introduced a greater focus on simplicity with less visual gimmickry, combined with a heavyweight identity to elevate it in both modernity and stature. The brand is now predominantly black and white with strong accent colours.
As well as a full set of brand guidelines, we created design templates for presentations, collateral, social media and stationery.
Overall we introduced a greater focus on simplicity with less visual gimmickry, combined with a heavyweight identity to elevate it in both modernity and stature. The brand is now predominantly black and white with strong accent colours.
As well as a full set of brand guidelines, we created design templates for presentations, collateral, social media and stationery.
