We started working with The Lord Mayor’s Appeal in 2015. Over the last 10 years, we have helped the team build a brand, develop their architecture initiatives, and transition to a more digital, professional set of communications.
We helped develop a brand strategy that would unite the charity between each Lord Mayor’s tenure. Today, The Lord Mayor’s Appeal strategy works on four key pillars to create a city that is Inclusive, Healthy, Skilled and Fair. Their key initiatives - Power of Inclusion, This Is Me, We Can Be, and City Giving Day tie into these four pillars, as do the charity partners that the Lord Mayor’s Appeal support for their three year cycle.
The whole strategy is now oriented around consistency and impact over the long-term.
We started working with The Lord Mayor’s Appeal in 2015. Over the last 10 years, we have helped the team build a brand, develop their architecture initiatives, and transition to a more digital, professional set of communications.
We helped develop a brand strategy that would unite the charity between each Lord Mayor’s tenure. Today, The Lord Mayor’s Appeal strategy works on four key pillars to create a city that is Inclusive, Healthy, Skilled and Fair. Their key initiatives - Power of Inclusion, This Is Me, We Can Be, and City Giving Day tie into these four pillars, as do the charity partners that the Lord Mayor’s Appeal support for their three year cycle.
The whole strategy is now oriented around consistency and impact over the long-term.
Working closely with the current CEO there has been a move towards centering all communications around the impact of the charity.
As the Appeal has grown in stature, we have been able to build on this success, helping to communicate their year-on-year results. ‘Impact’ has become an effective narrative to use when building a long-term relationship with corporate partners in the City of London.
The traditional, printed Annual Report, published annually by each incumbent Lord Mayor, has been replaced with a fully digital impact report. The style, content and functionality of this communication is orientated around high impact stats, facts and figures that follow the four key pillars. And this impact-led graphic approach has been incredibly effective in engaging new audiences.
Working closely with the current CEO there has been a move towards centering all communications around the impact of the charity.
As the Appeal has grown in stature, we have been able to build on this success, helping to communicate their year-on-year results. ‘Impact’ has become an effective narrative to use when building a long-term relationship with corporate partners in the City of London.
The traditional, printed Annual Report, published annually by each incumbent Lord Mayor, has been replaced with a fully digital impact report. The style, content and functionality of this communication is orientated around high impact stats, facts and figures that follow the four key pillars. And this impact-led graphic approach has been incredibly effective in engaging new audiences.
The brand has a unique, colourful and illustrative character, maximising accessibility. We have developed a supporting visual language and toolkit for social media, and we continue to leverage digital platforms and video to evidence impact in the most engaging manner.
All of this work has been evolutionary, to maintain continuity and protect the reputation of the brand. With a strong strategic vision for where it will go, we have used incremental steps over the last decade to ensure the brand remains as relevant and engaging today as it will be in the future.
The brand has a unique, colourful and illustrative character, maximising accessibility. We have developed a supporting visual language and toolkit for social media, and we continue to leverage digital platforms and video to evidence impact in the most engaging manner.
All of this work has been evolutionary, to maintain continuity and protect the reputation of the brand. With a strong strategic vision for where it will go, we have used incremental steps over the last decade to ensure the brand remains as relevant and engaging today as it will be in the future.
