Our sectoral analyses revealed that most schools say the same thing. Trinity needed a brand strategy that helped them stand out. So together with the senior leadership team, we developed a distinct big idea—‘Leading through Values’.
The idea reflects both the emphasis on developing student character while highlighting the schools great educational ranking against peers.
From logo, to colour palette, to typography and photography, we refreshed Trinity’s identity while amplifying their spirit. The visual language reflected their urban setting and brutalist architecture, and was supported by real, humanist-style photography.
Our sectoral analyses revealed that most schools say the same thing. Trinity needed a brand strategy that helped them stand out. So together with the senior leadership team, we developed a distinct big idea—‘Leading through Values’.
The idea reflects both the emphasis on developing student character while highlighting the schools great educational ranking against peers.
From logo, to colour palette, to typography and photography, we refreshed Trinity’s identity while amplifying their spirit. The visual language reflected their urban setting and brutalist architecture, and was supported by real, humanist-style photography.
Everything was brought together to create a unique, bold identity that stands out from most other schools—who in the main, adopt a restrained approach.
Everything was brought together to create a unique, bold identity that stands out from most other schools—who in the main, adopt a restrained approach.
We developed all the admission material for new students, a school film and a whole new website—from start to finish.
We developed all the admission material for new students, a school film and a whole new website—from start to finish.
We continue to work with Trinity to implement local and tactical campaigns. To celebrate events, anniversaries, achievements and more.
We continue to work with Trinity to implement local and tactical campaigns. To celebrate events, anniversaries, achievements and more.
A complete exterior signage and wayfinding overhaul to assist the visitor experience. The bespoke signage system unifies the complex real estate.
A complete exterior signage and wayfinding overhaul to assist the visitor experience. The bespoke signage system unifies the complex real estate.
Trinity won the Marketing Award for Brand Communication at the Independent School of the Year Awards 2024.
Trinity won the Marketing Award for Brand Communication at the Independent School of the Year Awards 2024.
