Abbey Road Studios in London was founded in 1931 by the Gramophone Company. It has been the site of some of the most important technological breakthroughs in music recording, and is now one of the most famous recording studios in the world.




Abbey Road Studios in London was founded in 1931 by the Gramophone Company. It has been the site of some of the most important technological breakthroughs in music recording, and is now one of the most famous recording studios in the world.

Central to the Abbey Road brand is their indelible relationship with the Beatles. The Abbey Road crossing being the feature image on the Abbey Road Album cover, released in September 1969.

Central to the Abbey Road brand is their indelible relationship with the Beatles. The Abbey Road crossing being the feature image on the Abbey Road Album cover, released in September 1969.

Working in partnership with our studio partners Lumsden – who were commissioned to design the new interior retail space for Abbey Road studios – we were tasked with developing the ARS brand expression in store and to develop a range of branded products using the studios archive of licensed assets and artists.









Working in partnership with our studio partners Lumsden – who were commissioned to design the new interior retail space for Abbey Road studios – we were tasked with developing the ARS brand expression in store and to develop a range of branded products using the studios archive of licensed assets and artists.

The project was as much about product ideas—inspired by the asset archive—as it was design and brand application. We created a massive range of design applications that were merchandised to provide a portfolio of SKU’s across a wide range of retail price point’s.






The project was as much about product ideas—inspired by the asset archive—as it was design and brand application. We created a massive range of design applications that were merchandised to provide a portfolio of SKU’s across a wide range of retail price point’s.