Abbey Road

Retail

Photograph of the entrance to Abbey Road Studios.
Photograph showing interior corridor branding of Abbey Road studios shop. White walls with black stripes.

Abbey Road Studios in London was founded in 1931 by the Gramophone Company. It has been the site of some of the most important technological breakthroughs in music recording, and is now one of the most famous recording studios in the world.

Black and white photograph of the Beatles in the 1960's, wearing black suits and sat around a table drinking tea.

Central to the Abbey Road brand is their indelible relationship with the Beatles. The Abbey Road crossing being the feature image on the Abbey Road Album cover, released in September 1969.

Graphic showing the Beatles cover art from the album 'Revolver', appearing inside type that reads'1966'.
Top view of a black T-Shirt which contains Beatles 1966 illustration from the album 'Revolver'.
Two white eggcups, one with the words "I am the eggman", the other with the words "I am the Walrus."
White mustard jar with the words "Mean Mr Mustard"
White Beatles branded  T-Shirt with apple graphic from The White Album.
A poster inside a black frame. Poster has a white background and a graphic which shows the cover image from the Beatles album 'Abbey Road' inside of some type which reads '1969'.

Working in partnership with our studio partners Lumsden – who were commissioned to design the new interior retail space for Abbey Road studios – we were tasked with developing the ARS brand expression in store and to develop a range of branded products using the studios archive of licensed assets and artists.

Black and white photograph of the Beatles on the steps outside of Abbey Road Studios. Red text over the top reads "Abbey Road Studios. Where it all happened."

The project was as much about product ideas—inspired by the asset archive—as it was design and brand application. We created a massive range of design applications that were merchandised to provide a portfolio of SKU’s across a wide range of retail price point’s.

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