Working in Partnership with destination retail specialists Lumsden, we were commissioned to revitalise and sharpen the bespoke jewellery proposition for Harriet Kelsall.
The business was embarking on a new store in London’s Primrose Hill and wanted to prioritise the bespoke, in-store offer.
Working in Partnership with destination retail specialists Lumsden, we were commissioned to revitalise and sharpen the bespoke jewellery proposition for Harriet Kelsall.
The business was embarking on a new store in London’s Primrose Hill and wanted to prioritise the bespoke, in-store offer.
We created an identity for HK Design Studios, a new entity, designed to reinforce the role of the design team within the business. And combined that with a campaign to support the bespoke offer. Using a typographic system based on wordplay. 'Your story. Our design' featured as a central message within the interior.
We created an identity for HK Design Studios, a new entity, designed to reinforce the role of the design team within the business. And combined that with a campaign to support the bespoke offer. Using a typographic system based on wordplay. 'Your story. Our design' featured as a central message within the interior.
