British Rowing approached us to help conceive and design a grassroots campaign to get more young people involved in rowing.
The campaign was aimed at offering rowing to school children that would otherwise never have the chance. British Rowing recognised that a percentage of them might aspire to continue with the sport, become club members and potentially enter the competitive circuit.
British Rowing approached us to help conceive and design a grassroots campaign to get more young people involved in rowing.
The campaign was aimed at offering rowing to school children that would otherwise never have the chance. British Rowing recognised that a percentage of them might aspire to continue with the sport, become club members and potentially enter the competitive circuit.
Beyond initial strategy, we created a new name, brand identity and campaign narrative to help with fundraising, engagement and to make it feel like an exciting project for the young people we targeted.
We created a collateral toolkit for the team to utilise, including an impact brochure, posters and social media assets.
Beyond initial strategy, we created a new name, brand identity and campaign narrative to help with fundraising, engagement and to make it feel like an exciting project for the young people we targeted.
We created a collateral toolkit for the team to utilise, including an impact brochure, posters and social media assets.
