Our brief was to create a name and brand identity for a new and accessible ‘Sprint Series’ rowing format.
Owned and endorsed by British Rowing, the new format was designed to broaden the appeal of rowing through consumer engagement, ensuring that the sport stays relevant.
Our brief was to create a name and brand identity for a new and accessible ‘Sprint Series’ rowing format.
Owned and endorsed by British Rowing, the new format was designed to broaden the appeal of rowing through consumer engagement, ensuring that the sport stays relevant.
Our proposed name was derived from the term “Power Ten”; a traditional shout from the Cox to the crew for ten hard sprint strokes of power. The name - Power 8 Sprint Series - keeps pace with traditional rowing terminology, but reflects the crew size and reiterates the 350m sprint format.
Our proposed name was derived from the term “Power Ten”; a traditional shout from the Cox to the crew for ten hard sprint strokes of power. The name - Power 8 Sprint Series - keeps pace with traditional rowing terminology, but reflects the crew size and reiterates the 350m sprint format.
After the naming, strategic definition and positioning, our task was to create a visual brand identity for Power 8 Sprint Series that was contemporary, urban and upbeat. Strong city-team colours were employed to build allegiances, ensuring the media spectacle is more contemporary and impactful.
After the naming, strategic definition and positioning, our task was to create a visual brand identity for Power 8 Sprint Series that was contemporary, urban and upbeat. Strong city-team colours were employed to build allegiances, ensuring the media spectacle is more contemporary and impactful.
