After our previous project together with Johan—a successful campaign for the presidency of the ski federation—Onthree were approached again for the creative direction for his next presidential campaign. This time, for the highest position in sport, President of the International Olympic Committee.

We designed the core campaign deliverable, his manifesto, for both screen viewing and a limited clothbound hardback book. Throughout the project, we worked together with, and offered advisory support to, his creative illustration team.