Leaders

Sport, Destination

Onthree helped Leaders fundamentally move away from a fragmented set of separate identities (Leaders in Football, etc.) into a single name; confident and clear, just like the industry leaders that populate their world-class events. The logo was a visual representation of these separate products, pieces, people coming together.

In addition to the original brand identity, we have worked with Leaders on individual campaign initiatives to drive traffic for key events in London and New York.

Their flagship event is Leaders Week, which we developed multiple campaign identities around—using witty, bold language to engage.

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Related Work