Established in 2016, British Esports is the National Esports Federation for the United Kingdom. With a vision to promote and nurture future esports talent, British Esports has played a pivotal role in shaping amateur competitive gaming. And through developing grassroots esports, education and career pathways, British Esports has successfully advanced the perception of esports nationwide.
Onthree has worked with the founder of British Esports since inception to plan and develop the brand strategy and identity.


Established in 2016, British Esports is the National Esports Federation for the United Kingdom. With a vision to promote and nurture future esports talent, British Esports has played a pivotal role in shaping amateur competitive gaming. And through developing grassroots esports, education and career pathways, British Esports has successfully advanced the perception of esports nationwide.
Onthree has worked with the founder of British Esports since inception to plan and develop the brand strategy and identity.

As the organisation has grown, so has their reach into student championships, academies, and home nation teams. We helped them rationalise this developing brand architecture with a portfolio of sub-brands for the multiple entities, events, products and services.



As the organisation has grown, so has their reach into student championships, academies, and home nation teams. We helped them rationalise this developing brand architecture with a portfolio of sub-brands for the multiple entities, events, products and services.


We continue to have a strong relationship with the team at British Esports. Currently, we act as brand guardians and strategic consultants as they develop their brand offering at the National Esports Performance Campus in Sunderland.




We continue to have a strong relationship with the team at British Esports. Currently, we act as brand guardians and strategic consultants as they develop their brand offering at the National Esports Performance Campus in Sunderland.
