Gfinity was a leading eSports business that enabled gamers from around the world to watch and participate in gaming tournaments online and live at the Gfinity Arena in London.
We created a new master brand identity and suite of event series identities that reflected the journey from grass roots participation to the Pro-Am arena spectacle.
Gfinity was a leading eSports business that enabled gamers from around the world to watch and participate in gaming tournaments online and live at the Gfinity Arena in London.
We created a new master brand identity and suite of event series identities that reflected the journey from grass roots participation to the Pro-Am arena spectacle.
We created full brand guidelines to allow this fast growing business to control, execute and deliver the various identities and systems across multiple channels in parallel.
We created full brand guidelines to allow this fast growing business to control, execute and deliver the various identities and systems across multiple channels in parallel.
Onthree created a sub-identity for the Gfinity Arena, based on the core hexagon. Designed to be simple, work in conjunction with publisher titles and animate well.
The purpose built broadcast Arena hosts the Elite series. The entire look and feel of the stage set and Broadcast footage is based around the Gfinity master brand.
Onthree created a sub-identity for the Gfinity Arena, based on the core hexagon. Designed to be simple, work in conjunction with publisher titles and animate well.
The purpose built broadcast Arena hosts the Elite series. The entire look and feel of the stage set and Broadcast footage is based around the Gfinity master brand.
