Our brief was to create an identity for eGames - an international esports competition with national teams.
The identity had to be global in stature, reflecting some of the traditions associated with major national competitions, yet embed the contemporary nature of technology for gaming.
Our brief was to create an identity for eGames - an international esports competition with national teams.
The identity had to be global in stature, reflecting some of the traditions associated with major national competitions, yet embed the contemporary nature of technology for gaming.
We created an identity and launch pack for the eGames launch at London's BAFTA in 2016—as part of the eSports summit & London Games Festival.
The eGames team then secured a place at British House in Rio 2016 to promote an initial showcase event. Competing Teams from Argentina, Brazil, Canada, Mexico, UK and USA played head-to-head across a number of gaming titles. The action was broadcast live via Twitch fans worldwide.
We created an identity and launch pack for the eGames launch at London's BAFTA in 2016—as part of the eSports summit & London Games Festival.
The eGames team then secured a place at British House in Rio 2016 to promote an initial showcase event. Competing Teams from Argentina, Brazil, Canada, Mexico, UK and USA played head-to-head across a number of gaming titles. The action was broadcast live via Twitch fans worldwide.
A website, advertising campaign and promotional giveaways were created to support and promote this prestigious event. And we created over 30 individual National eTeam identities for all competing nations.
A website, advertising campaign and promotional giveaways were created to support and promote this prestigious event. And we created over 30 individual National eTeam identities for all competing nations.
