The rise and popularity of endurance and obstacle events coupled with a spirit of camaraderie, team work and adventure gave birth to IGO.
IGO is a unique format of adventure challenge, set in remote and stunning locations. The concept is to create lasting life moments that take your breath away.
The rise and popularity of endurance and obstacle events coupled with a spirit of camaraderie, team work and adventure gave birth to IGO.
IGO is a unique format of adventure challenge, set in remote and stunning locations. The concept is to create lasting life moments that take your breath away.
Our brief was to articulate the proposition, devise a brand strategy and create an identity and event identity system that would work across web, print, sponsorship, events and apparel.
Our brief was to articulate the proposition, devise a brand strategy and create an identity and event identity system that would work across web, print, sponsorship, events and apparel.
Each of the inaugural events were based on specific locations that denoted their geographic origin. A graphic system was devised to capture the climate and/or topography through colour.
Each of the inaugural events were based on specific locations that denoted their geographic origin. A graphic system was devised to capture the climate and/or topography through colour.
