The founders of Let's Do This came to us with a concept to create the 'go-to digital marketplace' for endurance events. To engage, inspire and support athletes of all abilities and backgrounds through relevant sporting experiences that allow every individual to realise their own potential from 1K to Ultra Marathon.
The founders of Let's Do This came to us with a concept to create the 'go-to digital marketplace' for endurance events. To engage, inspire and support athletes of all abilities and backgrounds through relevant sporting experiences that allow every individual to realise their own potential from 1K to Ultra Marathon.
The initial challenge we embraced was the Brand Strategy, and from that derived naming, proposition and visual identity creation.
We arrived at the name LET’S DO THIS, which represents that pivotal moment at which a decision is made to sign up and go for it.
The visual identity system extends to different disciplines and emotions: Let’s swim this, Let’s run this, Let’s smash this, Let’s beat this…
The initial challenge we embraced was the Brand Strategy, and from that derived naming, proposition and visual identity creation.
We arrived at the name LET’S DO THIS, which represents that pivotal moment at which a decision is made to sign up and go for it.
The visual identity system extends to different disciplines and emotions: Let’s swim this, Let’s run this, Let’s smash this, Let’s beat this…
The core visual elements are the monochrome identity and the ‘LDT bracket’ which expands and contracts accordingly to accommodate the message.
The core visual elements are the monochrome identity and the ‘LDT bracket’ which expands and contracts accordingly to accommodate the message.
‘No excuses’ was the first campaign for LDT. We created an identity asset for that particular campaign that could run out to both promotion and event apparel.
‘No excuses’ was the first campaign for LDT. We created an identity asset for that particular campaign that could run out to both promotion and event apparel.
