There is currently little provision in the UK for camps designed to enhance children’s academic experience and aspirations related to maths beyond the classroom.
We were approached to brand three pilot Maths Camps in Summer 2025. Drawing inspiration from the thriving summer camp culture in the US, their ambition was to scale the camps into a national network.
These camps are for children who love maths and are designed to further ignite that enthusiasm and energy. Maths Camps is aimed at the top young mathematicians in the country (10 – 15 year old boys and girls).
There is currently little provision in the UK for camps designed to enhance children’s academic experience and aspirations related to maths beyond the classroom.
We were approached to brand three pilot Maths Camps in Summer 2025. Drawing inspiration from the thriving summer camp culture in the US, their ambition was to scale the camps into a national network.
These camps are for children who love maths and are designed to further ignite that enthusiasm and energy. Maths Camps is aimed at the top young mathematicians in the country (10 – 15 year old boys and girls).
Creating a pilot identity for Maths Camps
From Montessori through to Tetris and Minecraft, geometric coloured blocks have long been associated with both playing and learning. We tapped into this rich idea to create a rectilinear dynamic logo grid.
Our dynamic logo system allowed us to play with the position of coloured blocks and convey the energy, surprise and fun promised at the summer camps.
Creating a pilot identity for Maths Camps
From Montessori through to Tetris and Minecraft, geometric coloured blocks have long been associated with both playing and learning. We tapped into this rich idea to create a rectilinear dynamic logo grid.
Our dynamic logo system allowed us to play with the position of coloured blocks and convey the energy, surprise and fun promised at the summer camps.
Photographs by Jon Challicom.
Photographs by Jon Challicom.
