We worked with PG Online to develop a visual brand universe centred around one big idea—abstract art. Each subject and product set was commissioned by different artist, a style that stood unique in the educational landscape as a visual proposition.
We worked with PG Online to develop a visual brand universe centred around one big idea—abstract art. Each subject and product set was commissioned by different artist, a style that stood unique in the educational landscape as a visual proposition.
Working with their existing logo, we extended the new visual system out to the labelling of all products and services, across digital and print formats.
Working with their existing logo, we extended the new visual system out to the labelling of all products and services, across digital and print formats.
Finally, we created a website and feature film to help promote and position the brand. The project was a success, and today, over half of secondary schools in England and British international schools use PG Online resources.
Finally, we created a website and feature film to help promote and position the brand. The project was a success, and today, over half of secondary schools in England and British international schools use PG Online resources.
