Located at Shaoxing, south of Shanghai, Zhejiang Circuit was four years in development. The vision—to provide the ultimate playground for drivers and racing enthusiasts and to give automotive manufacturers and brands a cutting-edge platform to showcase their products to the ever-growing Chinese market. We created a master brand identity and sub-brand architecture with Chinese integrity and western appeal. And developed a suite of through-the-line communications to support the team through the initial build period.
Located at Shaoxing, south of Shanghai, Zhejiang Circuit was four years in development. The vision—to provide the ultimate playground for drivers and racing enthusiasts and to give automotive manufacturers and brands a cutting-edge platform to showcase their products to the ever-growing Chinese market. We created a master brand identity and sub-brand architecture with Chinese integrity and western appeal. And developed a suite of through-the-line communications to support the team through the initial build period.
We designed, wrote and produced a presentation book and slip case, which outlined the vision, the brand and the experience. It was used as a statement of intent and as a sales tool to recruit potential partners and members.
We designed, wrote and produced a presentation book and slip case, which outlined the vision, the brand and the experience. It was used as a statement of intent and as a sales tool to recruit potential partners and members.
The exclusive members area of Zhejiang Circuit. The clubhouse, hotel rooms and spa have been designed to provide the ultimate in luxury hospitality and relaxation for Z Club members. Our task was to create another brand identity in the Zhejiang family that captured the sentiment of this luxury proposition.
The exclusive members area of Zhejiang Circuit. The clubhouse, hotel rooms and spa have been designed to provide the ultimate in luxury hospitality and relaxation for Z Club members. Our task was to create another brand identity in the Zhejiang family that captured the sentiment of this luxury proposition.
